Love, Charlie Chicago - Our Story - Love, Charlie

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Our Story


Charlie is our family.

Charlie was Megan's Grandpa and even though he is no longer with us, his belief that this business could exist is the reason why we opened. So, we named our store after him to honor his passion, support, and love.

Thanks for supporting our dream!


Meet Love, Charlie, where happy shopping takes on new meaning. Founded by local retail entrepreneur Megan Morrison, the newest boutique for women is in the Roscoe Village neighborhood (3352 N Paulina). Love, Charlie offers a curated range of apparel, accessories, and gifts in a concept inspired by Morrison’s late grandfather, Charlie Arie.

“Growing up he would tell me ‘You are my favorite granddaughter’ almost daily. I would respond ‘I know Grandpa, I’m your only one’ and that just so perfectly summed up our relationship. He knew how much I loved this industry and was always there when I would share my dreams of owning my own store. Before he passed he would always hug me and say ‘Not to worry, that someday I would’. - Megan Morrison - Love, Charlie Owner


Megan got her start working at various boutiques before she deferred her degree to pursue fashion full time. Working her way up through a handful of retail jobs she eventually served as the Director of Sales & Merchandising at Chicago’s Henry & Belle premium denim, growing the brand into an over $10 million dollar business. During her tenure with Henry & Belle she spent many hours on the road, traveling the country and hosting in-store charity fit events. Through helping countless customers discover the joyful transformation of finding the proper size, she was brought right back to memories of her grandfather. Morrison realized her true passion lay with helping women feel their best, it was time to bring Charlie’s vision for her to life.

Love, Charlie was created for shopping to be an enjoyable experience, a place where customers don’t feel overwhelmed by fast fashion or excluded by aspirational price points. Love, Charlie offers a range of on-trend apparel and accessories that feel fresh and relevant while maintaining a sense of timelessness and flexibility. Megan’s decade plus fit and style experience will help take the intimidation out of shopping for every guest passing through the doors.

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